4 Niche Fashion Markets With Big Potential
By MichelleW |


Many people have ventured into the fashion industry, but not all fashion brands are niche fashion markets. The niche fashion markets produce unique products that create an identity different from the various brands and collections in the market. In a niche market, customers specialize in a specific collection where the suppliers are limited. The following are the topmost niche fashion markets with enormous potential.


Nike is a global sportswear brand recognized all over the world. It was founded in 1964 in Oregon by Phil Knight and Bill Bowerman and was named Blue Ribbon Sports(BRS). BRS started due to Phil Knight and Bill Bowerman wanting to dominate the German-made shoes sold in the market. Phil Knight and Bill Bowerman spotted a gap in the market and grabbed the opportunity to supply the sports shoes in the market.

In 1971, the founders changed the name to Nike, and since then, it has been growing to become a billion-dollar company. The company has expanded due to the sales of quality running shoes. There are branches worldwide that sell Nike products. Nike has continued to invent new fashion products with unique designs. For instance, Nike introduced the custom Nike hoodies in the market, and many people have purchased them.

Nike is the company that you can count on when you need reliability. Most customers always prefer Nike products to other brands. It is a company that stands out when doing advertisements. Their adverts are appealing and attract many people to buy their products. The adverts are captivating, innovative, and creative. Through partnering with celebrities, the company has been making more sales every day.


Gucci was founded in the year 1921 by Guccio Gucci. It is based in Florence, Italy. Gucci is a family company and is managed by the members of the Gucci family. Since the year 2014, Marco Bizarrarri has been the chief executive officer. This company is one of the most famous fashion companies internationally. Some of their products include makeup, shoes, perfumes and apparel, and handbags.

Some of the Gucci products have broken records by selling more in a short period. For instance, more than one million Model 2000 Gucci watches were sold in two years. The Gucci Genius Jeans were said to be the most expensive pair, and with no time, they were sold out. The sales of these jeans generated the company a lot of money.

Gucci is one of the topmost famous fashion brands because the millennials love it. It has created a global brand reputation through the manufacture of exceptional marketing all over the world. The Gucci company adheres strictly to the manufacturing standards making the Gucci products have excellent quality.

Louis Vuitton

The Louis Vuitton company was founded in1854 by Louis Vuitton. The headquarters of this company is in Paris, France. Michael Burke has been the CEO since 2012. This fashion industry has been ranked among the most popular brands worldwide. The commonly known products of this company are Louis Vuitton bags, sunglasses, sneakers, and wallets.

Louis Vuitton brand has continued to grow and expand over the years since its launching. The company’s products got readily accepted in the market. An interesting fact about the Louis Vuitton bags is they are handmade. These bags are loved because they are waterproof and fireproof. This particular characteristic makes them stand out in the competition sector.

Louis Vuitton products are simply the best in the market because they are durable and can last long. The products are unique, and the consumers stand out when they have them on. The distinctive patterns and designs used to manufacture the Louis Vuitton products are the best in the market.


Adolf Dassler founded the Adidas company in 1924. The headquarters are in Herzogenaurach, Germany. The commonly known products manufactured by this company are the Adidas shoes. The company also deals with clothing and accessories. It is one of the topmost shoe brands in Europe. Most of the Adidas shoes are manufactured from canvas and rubber.

Adidas has been in the market for the longest time, and it will be in existence for a long time to come. Their products have been embraced very well by consumers. The Adidas company’s net worth is a significant value making it one of the wealthiest companies worldwide. Their products have a high quality making them more long-lasting.

Fashion is developing with the daily trends getting introduced in the market. Fashion brands should make it a necessity to know what is trending. They should produce fashion products that the consumers readily embrace.