What Is A Fashion Buyer?
What Is A Fashion Buyer?
In the garment and fashion industry, a fashion buyer is a boss. Don’t get me wrong they work hard and have a huge responsibility and have to have the foresight to know what to buy.
The fashion buyer’s job is to buy your collection for purposes of retailing your designs to the boutique/ stores clientele. Easy enough, all you have to do is get your plan in front of the buyer, and then you can begin to sell and do business. Right? Well, it is not that simple. Buyers have to be sure that your designs will resonate with their customers.
After all, it is business, and the store wants to sell everything they buy to make a profit and be successful as well. Before you contact a buyer to view your collection, make sure it’s the right buyer for your design category.
Know your type of design category before researching the buyer.
Here are the five things you must do to get the buyers’ attention.
- Know which department your collection will sell in.
- Research the buyer for the department
- Contact buyer first via email( send an introduction of your product)
- Include good quality photographs
- Send details like price point, fabric content and any information and details you deem necessary
Conclusion; Getting a fashion buyer to view your collection is the first step to selling or not. A Buyer can make or break your collection. Be prepared. You get one chance to make a good impression
