Today is National Sunglasses Day, an event put on by the Vision Council to help raise awareness for UV protection. At EyeBuyDirect, sunglasses are near and dear to our hearts – both as a way to protect our eyes, as well as a way to make a fashion statement.
We recently asked over 1,000 individuals their habits when it comes to shades. Below are some of the key findings:
Over 60% always or usually wear sunglasses, with less than 10% never wearing shades
Top reasons people wear sunglasses:
48% – so they don’t have to squint/it’s easier on their eyes
42% – to protect against UV rays/for health concerns.
10% – as a fashion accessory
If not wearing shades, nearly 75% say it is because they’ve left them somewhere, or they can’t find them
Over 50% lose at least 1 pair of sunglasses each year; 29% lose 2 or more pairs
With frames starting at just $6, EyeBuyDirect makes it easy and affordable for everyone to always have a pair of shades when you need them, ensuring your eyes are always protected. All frames are available for prescription and non-prescription, affording customers the ability to customize their sunglasses for their specific eyesight needs. The online experience includes a virtual try-on feature for satisfaction-guaranteed shopping.
Let me know if you have any questions about the data, or if you would like to dive in deeper. I’d be happy to set up a quick call.
And don’t forget to snap a pic of yourself in your favorite shades on June 27th with the hashtag, #sunglassselfie.
