One of the less-discussed challenges of the lockdown following the COVID-19 outbreak has been that individuals all over are finding themselves in dire need of a haircut with spouses, partners, parents, and children are suddenly being drafted as amateur barbers and stylists – with potentially catastrophic (stylistic) results.
To help remedy the situation and deliver some much-needed relief, New York City’s Up-Scale men’s grooming boutique Barba, in partnership with the agency, Terri & Sandy has launched the Quarancuts Virtual Hair School.
Each day, Barba’s Owner and Master Stylist, Xavier Cruz, will guide student “stylists” through the techniques of men’s haircuts online using Zoom. Anyone interested in taking the “course” can Direct Message (DM), Barba, on Instagram, with all Quarancuts sessions airing simultaneously on IGTV so that friends, family, and the wider community can get in on the lesson.
Every ground-breaking initiative must have a first star and the first amateur stylist to attend Quarancuts was Grammy-winning singer, Tony-winning actor, and renowned style icon Billy Porter, who enlisted to cut his husband Adam Smith’s hair.
Of his first Quarancuts experience Billy Porter said, “My nerves faded away with Xavier’s guidance. Humbling and Fabulous!” His husband Adam added, “Xavier saved the day teaching my husband how to give me a desperately needed trim”
Xavier Cruz of Barba says, “Without a doubt, these are hard times, but not all is lost. Quarancuts put us closer together. We created this program to not only make us feel great over our appearance but to also have fun. We will certainly have some good laughs during our sessions.”
Digital and social content for the Quarancuts Virtual Hair School will be broadcast across social media on Facebook, YouTube, and Instagram, as well as on Barba’s website.
About Barba Men’s Grooming Boutique
For years boutiques and barbershops have coexisted, separate entities serving different clients. Barba has united these two different services in a single place, offering high-end boutique services and more modestly priced traditional barbering under a single roof, led by Xavier Cruz. This men’s Grooming Boutique is provided by a highly experienced and well-regarded, staff, including the owner-founder of Xavier Cruz Salon and Xac Anthony Salon & Spa.
