
Anti-aging, pollution-fighting, and blemish-calming discover why vitamin E beauty is trending.
Recently, the use of Vitamin E in the skincare regime has surged in popularity due to the ‘glass skin’ trend.
TikTok-ers are posting videos on how to get the look by using Nivea Creme and a vitamin E oil capsule. Mix them, smother them all over your face, and you can have glass skin.
But not all experts believe it’s a good idea. If you’re worried you may look sweaty rather than dewy, you can reap the benefits simply by investing in products that already contain vitamin E. After all, it’s gorgeously suitable for all skin types.
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“Vitamin E is an important fat-soluble antioxidant and has been used in dermatology for more than 50 years,” says Molly Arnold, a registered associate nutritionist at Holland & Barrett. “It can help protect from negative effects of oxidative stress caused by UV exposure and pollution.”
That sounds great. But perhaps more importantly, she notes that incorporating vitamin E into a skincare routine may also help reduce blemishes and the appearance of fine lines and wrinkles.
Vitamin E has moisturizing, soothing, and anti-aging properties that people frequently praise.

“Vitamin E is often found in a cream or oil format that can be used topically, either on the face or on the body,” says Dr Eleanor Bradley, No7 Beauty science credentialing manager. “You can find vitamin E infused in face moisturizers or serums or in more concentrated ampules, often in combination with other antioxidant vitamins, like vitamin C.
“My suggestion would be to incorporate a moisturiser or serum containing vitamin E into your morning skincare routine, to enjoy the full benefits of this ingredient, including protection against free radicals and the environment.”
When it comes to pollution, living in an urban environment can lead to dryness, irritation, sensitivity, and even hyperpigmentation, according to Dr Ifeoma Ejikeme, a medical consultant skin expert and founder of Adonia Medical Clinic. “In a study on the How We Shop platform, 54% of those interviewed experienced dryness, and 82% of those interviewed were concerned about how pollution adds to this. Vitamin E is not only a powerful antioxidant, but also an effective moisturizer.”
Vitamin E is found in many skincare and makeup products, including moisturizers, serums, eye creams, lip balms, foundations, and lipsticks. Ejikeme suggests looking for it listed as tocopherol or tocopheryl acetate in the ingredients.
7 of the best vitamin E beauty products
1. Now, Vitamin E soft gels

If you’d rather ingest your vitamin E, take one of these capsules daily with plenty of liquid.
2. Institut Esthederm Into Repair SPF 50

This wonder fluid helps to diminish pigmentation and sun spots while giving you high UVA and UVB protection. Active ingredients include vitamin E to help smooth skin and protect from damage.
3. Eminence Organic Skin Care Rosehip Triple C+E Firming Oil

Eminence Organics Rosehip Triple C+E Firming Oil flawlessly accomplishes all three. It was expertly developed as an all-encompassing anti-aging serum.
4. Vitamin E Facial Moisturizer

This lightweight moisturizer keeps your skin balanced and hydrated all day. Its quick-absorbing formula is intensely nourishing, delivering just the right amount of moisture without feeling greasy or sticky.
5. No7 Protect & Perfect Intense Advanced Serum

This intensive serum is packed with vitamins A, C, and E to re-energize tired skin and protect it from environmental stress.
6. Kai Body Lotion

This moisturizer contains a combination of vitamin E, wheat germ oil, and rice bran oil to keep skin feeling soft and radiant for daily hydration.









