Beauty experts delve into their beauty predictions.
As we enter 2025, it’s clear that beauty trends are evolving.
While some trends claim to persist, like the defining blush trend of 2024, new buzzwords such as ‘rejuvenation’ aim to bring a fresh perspective to the industry.
Here are the highly anticipated beauty trends to watch for in 2025.
1. Skincare and makeup hybrids
In 2024, tweens and Gen Z focused more on their skincare routines than ever. According to the American Academy of Dermatologists (AAD), children as young as eight were putting potent serums and anti-aging products on their Christmas lists.
This potentially worrying obsession with skincare among younger generations has forced makeup to pivot, making the skincare-infused makeup makeup trend for 2025.
2. Prejuvenation
While skincare-infused makeup in 2025, the idea of ‘prejuvenation’ is also expected to be the new beauty buzzword that enters our lexicon.
If 2024 was the year of “clean girl makeup” (using the Skin speak for Skinelf), then 2025 is the year of “rejuvenation”- a proactive approach to skincare that prioritizes long-term investments over quick fixes.
“Prejuvenation will be a strong aesthetic theme for 2025, implementing proactive skin tactics now to change the course of skin aging later on in life,” explains LYMA founder Lucy Goff.
“The emergence of highly advanced energy-based solutions that are minimally invasive has been a real driving force,” says Goff, such as at-home laser light therapy and collagen-based serums and supplements.
Many are adopting beauty prevention tactics, believing it’s easier to prevent issues than to reverse them later.
“Skin is a long-term investment, and huge improvements can be seen by optimizing our cellular processes,” says Goff. So, for 2025, expect bathroom cabinets crammed with LED masks and chemical-based creams.
3. Relaxed bohemian glamour
While minimal makeup makes up to rise – getting glam will never go out of style. In 2025, expect a shift from the androgynous beauty of 2024 to a softer, more feminine aesthetic. In 2025, expect a change from the androgynous beauty of 2024 to a softer, more feminine aesthetic.
For 2025, high-end glamour will come from a relaxed Bohemian style. “Relaxed glam is a big beauty vibe for 2025,” Bonded founder Elizabeth Chandler says. In 2025, anticipate transitioning to a softer, more feminine beauty featuring wispy lashes and Seventies-inspired eyeliner.
Chloé’s runway revives boho-chic and is expected to influence beauty trends in 2025.
Chandler anticipates long, soft waves, earthy colors, and eclectic styles, moving away from 2024’s “clean girl beauty.”
“There will be more Seventies and Eighties flavours which means that the natural undone look will run concurrently with the glam palette of the Eighties,” says Chandler. “There is this sense of the Eighties mindset in the air as we shake off the uptight perfection of 2024.”
4. Eighties glitter
While beauty seems to be taking a more relaxed approach in 2025, there’s no denying the impact of the Eighties this coming year. Nostalgia-driven beauty will be making a comeback through playful pigments and loose glitter.
“Soft blush and sheen finishes were huge in 2024,” says Chandler, “reminiscent of 1980s glamour.”
As blush boomed in popularity – leading some on social media to question whether they had ‘blush blindness’ (a term for over-applying blush without realizing it) – other Eighties makeups like loose glitter are predicted to rise the beauty ranks.
Playing off the ‘relaxed bohemian glamour’ trend – loose glitter has a certain nonchalance, elevating your makeup without looking too ‘done.’
5. Tailor-made beauty
The year 2024 saw the rise in personalization across the board – and the beauty sphere was no exception.
“Historically, having something tailor-made to your requirements signalled exclusivity, but what started with health data tracking has developed into having an intricate knowledge of our bodies and wishing to treat them accordingly,” explains Goff.
Customized beauty products are gaining popularity rapidly, with brands like Skin + Me and Klira capturing the attention of Gen Z this year. Bespoke skincare kits are anticipated to be a significant trend. Affordable, hyper-targeted formulas demonstrate that personalized luxury is no longer just for the 1%.
