Meghan Markle isn’t the only one who appreciates a crisp white shirt; the prolific Karl Lagerfeld is quoted as saying, “If you ask me what I’d most like to have invented in fashion, I’d say the white shirt…Everything else comes after.” So while your average fashionista may not be ready to dole out $500 for a fresh Maison Margiela, PristineCollars can help keep your white shirt’s vital collar pristine! 

Roger Linde and Terry Witcher are the brains behind PristineCollars, a 100% non-toxic, bio-degradable, eco-friendly spray that keeps your shirt collar from staining and yellowing.

Terry said they developed PristineCollars because she could not figure out how to keep Roger’s white shirt collars from yellowing. 

While Roger’s background in the apparel industry gave him insight and appreciation for treating and caring for clothing, a discussion with his dry cleaner about the staining on his shirt collars sparked an idea that would come to fruition in the form of PristineCollars.

PristineCollars comes in an easy to use spray can (think hairspray) that you spray on your collar prior to wearing your shirt. The spray ultimately creates a protective barrier that prevents the yellowing–so think preventive not treatment. One of the most exciting features of the spray is that it protects collars from make-up, oil, sunscreen, etc. Imagine, you can actually lean in for that hug with your friend without fear of full coverage foundation damaging your favorite button-up forever!

Ideally, this product should be offered when you buy a new white shirt to help prolong the crisp whiteness we all love and respect, so while you’re checking out the many online sales of beautiful whites that are happening right now, grab a bottle of PristineCollar–available for retail at www.PristineCollars.com.