Just in time for summer, Carmen Sol jelly tote bags are perfect for the season. They come in gorgeous colors, stylish and fun, it is the summer must accessory.
Italian luxury accessories brand Carmen Sol, known for their rose scented jelly products, announced the launch of an innovative virtual store. The 360-degree store is fully integrated into the brand’s website carmensol.com and uses web-based Virtual Reality (VR) Technology. The store is merchandised like a brick and mortar store and is animated with Latin music.
The realness of the experience is chic, modern, and fun as the innovative technology allows a beautiful branded online shopping experience where customers can walk around the store and pick merchandise like in real life. “We wanted to offer an immersive online experience,” said Carmen Sol President and Co-Founder, Sebastiano Di Bari. “Consumers can virtually enter our store and shop our collection from their phone like they were physically in the store. This is seriously putting the brand ahead of the game in the e-commerce world, making traditional online browsing a thing of the past. ”
Powered by Obsess, an immersive shopping platform based in New York that works with brands such as Farfetch, Walmart, Vera Bradley, NYFW and more, the virtual store is currently open for business while the brand’s first brick and mortar store will open on June 15th in the Aventura Mall and will also become the first-ever rose scented boutique.
“We are thrilled to partner with Carmen Sol to bring their wonderful products and brand to life in an online shopping experience,” said Neha Singh, Founder & CEO of Obsess. “This virtual store marks the beginning of what the future of e-commerce will look like.”
To shop the Virtual Store, please visit http://virtualstore.carmensol.com/main/.
About Carmen Sol
Carmen Sol is a global fashion brand that is reinventing the jelly as a lifestyle brand. With headquarter in New York, the brand story is the one of a retailer turned fashion brand: the company started in 2006 as a multi-label multi-doors retailer in the Caribbean and then launched in 2016 the eponymously named brand. Founded by talented designer Carmen Sol Espejo and entrepreneur Sebastiano Di Bari, Carmen Sol is now sold in 200 retail stores in the US and present in over 10 countries across the globe. The brand has opened in June 2018 their first mono-brand store in Aventura Mall, Miami, FL.
www.carmensol.com
About Obsess
Founded by Neha Singh, Obsess is an immersive shopping platform, that enables brands to have branded and highly engaging online stores. Using web-based Virtual Reality (VR) technology, Obsess creates fully customized virtual stores that reflect a brand’s identity and can be visually merchandised like a retail store.
www.obsessar.com
