
“PETA Activist Disrupts Fendi Fashion Show in Milan”
Luxury Italian label Fendi has kicked off the first day of fashion in Milan.
Fendi is the latest fashion house to have its runway show invaded by an activist.
A Peta protester stormed the autumn/winter 2024 catwalk at Milan Fashion Week holding a sign saying: ‘Animals are not clothing’ with ‘Turn your back on animal skin’ written on their back.
Peta shared a video on Instagram. The caption read: “Animals feel pain and fear. They don’t want to die for fashion.”

Furthermore, it’s worth noting that Fendi, which was founded in 1925 as a fur and leather shop in Rome, continues to incorporate fur into many of its collections.
Peta has been targeting some of the biggest shows of fashion month – at the recent Coach presentation at New York Fashion Week, a protester walked onto the runway holding a sign saying: ‘COACH: Let Cows Live.’
As a result of this significant move, other prominent fashion cities such as Paris, Milan, and New York, are expected to follow suit and ban fur in the near future.

At the Fendi show, security swiftly removed the protester off the catwalk, and the show went on largely uninterrupted.
Fendi started a jam-packed Milan Fashion Week schedule, showing an understated yet highly luxurious collection.

The model’s opening look sets the tone. She wears a chic black coat and leather boots. She holds a beige baguette bag. Impeccable tailoring ran throughout the collection, with experimentation seen in the innovative ways creative director Kim Jones played with knitwear.

Knits were deconstructed and worn differently. Jumpers stuck to the front and back of the model’s top.
Models wore loose bodysuits with hanging poppers, adding to the surreal hints in the collection.

Moreover, while the collection was visually appealing, it is worth noting that it lacked any significant challenge. The wardrobe was for the rich, with block color outfits and occasional classic art motifs.
Accessories typically stood out. Delfina Delettrez Fendi, the fourth generation in the Fendi fashion empire, was responsible for the jewelry, with models wearing chunky necklaces and geometric earrings.

The collection featured leather riding-style boots. A yellow thigh-high pair added a pop of color. In addition to showcasing its latest fashion collection, Fendi also made a strong case for the season’s hairstyle. Models wore luxe tops with hoods and slicked-back hair styled into low buns, easy to replicate.

Jones, the designer, accepted applause. He wore jeans, a cap, and a bomber jacket.

Fendi has had a big week. Back To Black star Marisa Abela wore a black silk gown by the brand for the recent Baftas. Furthermore, it’s worth noting that Anya Taylor-Joy, the talented actor, caught everyone’s attention as she arrived at the British Vogue afterparty. She was wearing a stunning silver crop top and champagne pencil skirt from Fendi Couture.
By Prudence Wade, PA









