fashion brand Archives * FashionEdits

Do You Need A QR Code For Your Fashion Brand?

March 2, 2023

If you’re in the fashion industry, you know that QR codes can be a powerful marketing tool. They allow you to connect with customers and followers on a more personal level and can help you promote your brand in various

Coronavirus shakes up fashion brand and supplier communication, says GlobalData

March 31, 2020

With the coronavirus (COVID-19) pandemic putting a stop to all non-essential travel, technology is now taking a front seat in communication between clothing brands and their suppliers, writes GlobalData. Michelle Russell, Apparel Correspondent for GlobalData, says: “Buyers are now having