Here are the top trending autumn/winter colors, say, designers.
With spring/summer runways having drawn to a close in Paris this week, the star-studded front rows were littered with a wealth of color inspiration for the fall season.
With that in mind, here are the colors you should don this season according to fall/winter runways.
Burgundy and plum
Plum, burgundy, aubergine, and cranberry – you’ve probably seen this palette popping up all over your newsfeed. These colors dominate the fall/winter wardrobes of 2024.
“Burgundy was on the Gucci and Bottega Veneta runways – with some statement leather coats paired with pops of pink and red,” says British fashion designer and host of the podcast Style DNA, Amanda Wakeley OBE. “A burgundy bag is great for making your outfit pop if you are wearing darker tones.”
“The trending color has even cultivated standalone collections, “ZARA has a special Burgundy Edit on its website, alongside the fall/winter collections from & Other Stories and MANGO,” says Alina Veselaya, CMO of trend insight agency Enstyle.”
“Consumer interest in burgundy has increased by 2.4% over the last year, anticipating industry growth.”
Luxury clothing expert Sophie Fellows at Lallie London advises pairing these deep wine colors with neutrals. “Pairing with a bright neutral, such as cream or white, creates a classically elegant daytime look.
“When it comes to evening, you can apply burgundy accessories to a simple dress or pantsuit. Additionally, a burgundy shoe, earring, or glove can bring the look together.
Olive green and khaki
Deep and rich greens appeared in countless fall/winter fashion shows, from Burberry to Prada and Gucci. Wakeley suggests accompanying the color with pops of vibrant vermillion or deep red.
“Since Burberry’s fall/winter London Fashion Week in February, the most-fashion forward celebs have been spotted wearing head-to-toe green at September’s Fashion Week shows,” says Fellows.
“Olive green is resonating with many this season, likely due to its association with nature and grounding energy,” says Clearpay’s fashion psychologist, Shakaila Forbes-Bell.
When styling green, embracing its natural element works well when pairing it with other earthy tones, such as cocoa browns or sandy taupes.
“In the evening, try pairing a deep emerald green with black for an understated, timeless, quiet luxury look,” says Fellows.
Bubblegum pink
Pink has returned to fashion in full force, making its biggest comeback since its heyday in the early Nineties.
“Pink has been crowned the new black, reflecting a continued demand for playful yet sophisticated pops of color in our wardrobes,” notes Forbes-Bell.
“This trend highlights how consumers are embracing mood-enhancing colors to counterbalance the dark seasonal shift and express individuality in their style choices,” says Forbes-Bell.
Wakeley notes that pops of pink elevate a neutral outfit: “The brighter pink colours look great with more neutral grey tones.”
Chocolate brown
Another leader of the color pack is rich and earthy brown. “Deep chocolate hues have featured in most of the fall/winter collections for 2024,” explains Wakeley.
“Deep, dark brown is incredibly flattering to wear as it’s softer and more interesting than black,” says Wakeley. “It looks great with all the pale neutrals, brights and my favourite is to mix brown and navy – something the French do so well.”
“Browns can work well in monochrome ensembles in combination with other earthy tones, like cream or beige.”
Pair a deep brown knit with a camel trench and cream trousers – and you have a fall look ready.
Lemon yellow
A surprising shade for fall is bright, sunshine yellow. “Lemon yellow, a vibrant summer hue, is popular this season, suggesting a desire for brightness in darker months.”
Marigold-yellow was seen on the Prada, Victoria Beckham, and Jacquemus runways this year, paired with grey knits and long-line wool coats.
“The Pantone color report for Fashion Week highlighted ‘Misted Yellow’ as a key color to watch.”
Yellow can pair wonderfully with inky greys, sky blues, and khaki greens.
